Marketing Proposal · 2026 Season
Glenwood
Sunday Market
AdMark Digital Solutions · Chicago-based · Est. 2013
Dear Ana,
Thank you for the opportunity to submit a proposal for the Glenwood Sunday Market marketing initiative. As a Chicago-based marketing studio with extensive experience working with community organizations, neighborhood districts, and food-centered initiatives, we are excited about the opportunity to support one of the city's most vibrant farmers' markets.
Our work focuses on helping community institutions and neighborhood districts tell their stories in ways that are authentic, engaging, and sustainable for internal teams to manage. From supporting civic engagement campaigns with SAAPRI to strengthening the digital identity of Devon Avenue's Special Service Area, to developing digital marketing frameworks for brands such as Royal Basmati Rice, Bundoo Khan Chicago, Sabri Nihari, and Patel Brothers, our work consistently centers on community storytelling and meaningful public engagement.
We were particularly drawn to this project because Glenwood Sunday Market represents more than a farmers' market — it serves as an important community gathering space, connecting farmers, neighbors, small businesses, and food access initiatives in Rogers Park. Rather than creating a one-time campaign, our approach focuses on building a structured storytelling framework and reusable creative tools that Glenwood Sunday Market staff and interns can easily implement throughout the season and in future years.
Warm regards, Syed Sheeraz — AdMark Digital Solutions
Admark Digital Solutions is a Chicago-based marketing and creative studio specializing in community-centered storytelling, neighborhood branding, and destination marketing. Since 2013, we have worked with organizations that rely on strong community engagement — including nonprofit organizations, cultural institutions, neighborhood business districts, food brands, and civic initiatives.
Our work focuses on building practical marketing systems that combine strategy, storytelling, digital marketing, and creative design — helping organizations maintain consistent communication with their audiences while staying authentic to their mission and community values.
Why AdMark
Community-first storytelling
Our approach combines strategic planning with simple, repeatable content systems that allow internal teams to maintain consistent marketing throughout the year — without needing external support every season.
Deep Rogers Park roots
We work with multiple businesses in the Rogers Park area and understand the cultural diversity that defines this neighborhood, allowing us to develop marketing that resonates authentically with the local community.
Areas of expertise
Community & nonprofit marketing
Neighborhood district storytelling
Food brands & hospitality
Event & destination marketing
Multicultural audience engagement
Social media strategy & growth
Community-based marketing & engagement
SAAPRI – South Asian American Policy & Research Institute
Civic engagement campaigns — U.S. Census & voter outreach
Our agency supported SAAPRI in large-scale civic engagement campaigns to increase participation in the U.S. Census and voter outreach, delivering accessible, culturally relevant messaging that increased engagement among underrepresented communities.
- Developed digital communication strategies targeting South Asian communities in the Chicago region
- Created culturally relevant messaging and multilingual digital content
- Produced social media campaigns designed to increase community awareness and participation
- Designed outreach materials for digital and community-based campaigns
Illinois Secretary of State Campaign – Alexi Giannoulias
Digital marketing & community engagement — election outreach
- Provided digital marketing and community engagement support for election outreach initiatives
- Developed messaging frameworks and digital content to mobilize diverse communities across Illinois
Human Development Foundation & Community Organizations
Nonprofit storytelling for immigrant and underserved communities
- Developed digital marketing strategies and storytelling campaigns for nonprofit and community organizations
- Created social media campaigns, newsletters, and outreach materials focused on awareness, engagement, and community participation
Neighborhood branding & destination marketing
Devon Avenue Special Service Area (SSA #43)
Digital identity, community storytelling & destination promotion
Devon Avenue is one of Chicago's most culturally diverse commercial corridors, home to South Asian, Middle Eastern, and Eastern European communities. AdMark supported the modernization and growth of the district's digital presence.
- Rebranded and restructured Devon Avenue's digital identity and online presence
- Developed community storytelling campaigns highlighting local businesses and cultural diversity
- Created authentic photography, business highlight videos, and short-form reels
- Provided live coverage of community events and cultural celebrations
- Ran targeted social media advertising campaigns to increase visitor traffic during weekends and holidays
- Promoted Devon Avenue as a destination for food, shopping, and cultural experiences
Lake Geneva Lodge — Destination Marketing Campaign
Regional tourism campaign — greater Chicago market
AdMark developed and executed a destination marketing campaign for Lake Geneva Lodge in Wisconsin, driving measurable increases in visitor traffic and online engagement.
- Developed a social media content strategy highlighting seasonal experiences and resort amenities
- Produced visual storytelling content and promotional creatives for digital platforms
- Managed digital advertising campaigns with targeted audience segmentation
- Implemented audience targeting strategies designed to reach travel and leisure audiences
Royal Basmati Rice — LT Foods Americas
National brand marketing — Costco, Sam's Club, major grocery chains
AdMark supported Royal Basmati Rice's marketing initiatives in Chicago and later nationwide, helping expand brand awareness and engage multicultural audiences.
- Created curated artwork and creative assets for national digital advertising campaigns
- Produced recipe videos and branded video advertisements for television and digital platforms
- Managed social media channels and digital advertising campaigns
- Organized product sampling activations at community and cultural events
- Designed apparel and large format print: tote bags, standee banners, brochures
Community institutions & engagement
Islamic Center of Naperville
Communication & engagement infrastructure — Aurora & Naperville
- Developed structured content calendars for events, programs, and community announcements
- Created targeted social media creatives and digital marketing strategies
- Designed digital assets for fundraising campaigns, educational programs, and community events
- Supported consistent messaging and outreach to thousands of community members
Global Executive Council (GEC)
Brand guidelines & digital presence — seniors, low-income, refugee communities
- Created brand guidelines and visual identity standards for consistent communication
- Launched and managed social media channels to build the organization's digital presence
- Developed targeted social media creatives and outreach campaigns reaching seniors, low-income families, and refugee communities
- Increased awareness of GEC's services including SNAP benefits, LIHEAP energy assistance, and employment support
Food systems marketing experience
Our work includes digital marketing strategy, brand storytelling, social media management, creative production, and audience engagement campaigns for food brands and restaurants. Through food storytelling, recipe content, community events, digital advertising, and social media engagement, our team has developed a strong understanding of how food marketing can highlight the stories behind ingredients, producers, and culinary traditions.
Sabri Nihari
Audience growth and digital marketing strategy focused on expanding visibility and engagement within Chicago's diverse communities
Bundoo Khan
Digital marketing support and brand storytelling for a globally recognized Pakistani restaurant brand known for traditional barbecue and culinary heritage
Patel Brothers
Marketing support for one of the largest South Asian grocery retail chains in North America, focusing on culturally relevant promotions and digital engagement
Annapurna
Community-focused marketing initiatives highlighting traditional cuisine and neighborhood dining experiences
Swad Foods
Digital marketing support promoting authentic South Asian food products and expanding brand awareness among multicultural audiences
Strategic Vision — 2026 Season
Glenwood Sunday Market is more than a farmers market — it is a community gathering place that connects local farmers, small businesses, and Rogers Park residents through food, culture, and shared neighborhood experiences. The 2026 marketing strategy will position the market as:
A neighborhood tradition that residents look forward to each week
A destination for seasonal food and local producers
A community hub supporting food access and sustainability
Phase 1 — Key audience segments
Rogers Park residents
Marketing focus
Weekly reminders
Family-friendly experiences
Community atmosphere
Chicago neighborhood visitors
Marketing focus
Seasonal produce
Artisan food vendors
Market atmosphere & events
Local food enthusiasts
Marketing focus
Meet the farmers
Seasonal harvest highlights
Behind-the-scenes stories
Food access participants
Marketing focus
SNAP matching awareness
Easy-to-understand info
Food accessibility stories
Volunteers & community partners
Marketing focus
Volunteer spotlights
Community impact stories
Opportunities to participate
Core messaging pillars
🌾
Pillar 01
Meet the Farmers
Farmer introductions · Behind-the-scenes farm stories · Harvest moments · Seasonal crop highlights
Goal: Strengthen trust and connection between shoppers and producers
🥕
Pillar 02
Fresh & Seasonal
"What's Fresh This Week" · Seasonal produce spotlights · Recipe inspiration using market ingredients
Goal: Encourage shoppers to return regularly to discover new produce
🏘
Pillar 03
Community Connection
Families shopping at the market · Volunteers and community members · Local musicians and community moments
Goal: Position the market as an essential part of Rogers Park community life
🫶
Pillar 04
Food Access & Equity
SNAP matching program explanations · Testimonials from participants · Educational posts on how to use benefits
Goal: Increase awareness and participation in food access programs
🏪
Pillar 05
Support Local Businesses
Vendor spotlights · Artisan food features · Partnerships with Rogers Park businesses
Goal: Strengthen connections between the market and the neighborhood economy
The Glenwood Sunday Market project will be supported by a multidisciplinary team with expertise in community-centered marketing, destination branding, digital strategy, and creative campaign development. Our team brings decades of combined experience working with community organizations, food brands, cultural institutions, and local business districts.
SS
Syed Sheeraz
Chief Marketing Officer · AdMark Digital Solutions · Est. 2013 · 12+ years experience
Syed has served as Chief Marketing Officer of AdMark Digital since its founding, bringing over 12 years of experience in community marketing, media strategy, and brand development. He leads marketing strategy, client partnerships, and creative direction, guiding campaigns that connect organizations with diverse audiences through culturally relevant storytelling and digital engagement. For the Glenwood Sunday Market project, Syed will oversee overall marketing strategy, messaging development, and the storytelling framework.
Community & multicultural marketing strategy
Destination & neighborhood district branding
Media strategy & integrated campaign development
Storytelling frameworks for community engagement
JS
Javeria Shaikh
Director of Marketing & Advertising · 10+ years experience
Javeria is a digital marketing professional with over 10 years of experience in brand strategy, performance marketing, and digital communications. At Admark Digital, she leads integrated marketing initiatives that combine branding, paid media, and content-driven engagement across platforms such as Google Ads and Meta. For the Glenwood Sunday Market project, Javeria will lead digital marketing strategy, branding alignment, and the development of the seasonal content calendar and campaign messaging.
Digital marketing strategy & audience growth
PPC campaign management (Google Ads & Meta)
Social media marketing & content strategy
Branding & campaign messaging development
YB
Yasir Bajwa
Digital Media Marketing Strategist
Yasir specializes in data-driven digital marketing and audience growth strategies. At Admark Digital, he manages the planning, execution, and optimization of performance-driven campaigns across Meta (Facebook and Instagram) and Google Ads. For the Glenwood Sunday Market project, Yasir will lead digital platform strategy, social media optimization, and engagement analytics to help expand audience reach and participation.
Paid media strategy & digital advertising
Audience targeting & campaign optimization
Social media analytics & performance tracking
Platform strategy for Facebook, Instagram & TikTok
We are excited about this opportunity.
AdMark Digital brings extensive experience working with community organizations, neighborhood districts, and food-focused businesses across Chicago. Our work on community initiatives and multicultural commercial corridors, such as Devon Avenue, has given our team a strong understanding of how neighborhood destinations grow through storytelling, local engagement, and consistent digital communication.
This experience aligns closely with the spirit of Rogers Park — one of Chicago's most diverse and community-driven neighborhoods. Marketing for a farmers' market like Glenwood Sunday Market requires more than promotion; it requires highlighting the people, cultures, and local food systems that bring the market to life each week.
Through our work with food brands, restaurants, and community organizations, we have developed marketing strategies that celebrate ingredients, producers, culinary traditions, and neighborhood experiences. This perspective allows us to approach Glenwood Sunday Market not simply as an event, but as a community gathering place that connects farmers, vendors, and residents.
We are excited about the opportunity to support the Rogers Park Business Alliance in strengthening Glenwood Sunday Market's visibility and community impact through a thoughtful marketing framework that reflects the market's unique role within Rogers Park.
SS
Syed Sheeraz
Chief Marketing Officer · AdMark Digital Solutions