Digital Marketing Proposal

DESI BOYSPIZZA

Pizza with a Twist...

A comprehensive digital marketing strategy to build community, drive cravings, and grow foot traffic from N Broadway and the nearby university campus.

Social Media
SEO
Website Maintenance
Prepared By
Admark Digital Solutions Inc.
Prepared For
Mr. Bhavesh Patel
Location
6147 N Broadway, Chicago

Executive Summary

3
Integrated Services
4
Active Platforms
Bi-Weekly
SEO Reporting

Pizzeria marketing has shifted decisively toward digital. Customers who discover your pizza on Instagram at lunch are walking through your door by dinner. Brands that show up consistently online benefit from stronger recall, higher visit frequency, and a loyal local following.

For neighborhood pizzerias like Desi Boys Pizza, visibility is everything. Your Google ranking when they search "pizza near me," the photos on your Instagram, and how quickly your website loads — every touchpoint either wins them over or sends them to a competitor.

This proposal covers three integrated services: social media marketing to build community and drive cravings, SEO with bi-weekly reporting to ensure Desi Boys Pizza ranks prominently in local search, and website maintenance to keep your digital storefront fast, reliable, and conversion-ready.


Our Approach

At Admark Digital, we don't treat social media, SEO, and web maintenance as separate services — we build them as one connected strategy. A well-optimized website supports SEO. Strong SEO brings new visitors. Great social content keeps them engaged and drives repeat visits.

A key part of this is driving real-world foot traffic from two high-opportunity sources: the busy street of N Broadway and the nearby university campus. By combining targeted digital outreach with a strong local presence, we aim to turn daily foot traffic from both corridors into loyal, repeat customers.

Our philosophy is simple: be consistent, be visible, and be where your customers are.

Social Media Strategy

Brand Voice
Bold, flavorful, proud, and community-driven — a neighborhood spot with big personality.
Tone
Energetic, warm, and culturally authentic. Makes people feel proud to be regulars.
The 5 Content Pillars
🍕Food Visuals & Sensory Appeal
🎬Behind the Scenes
📸UGC & Community
📍Local Chicago Spotlights
🔥Trends, Promotions & Campaigns
🍕
Food Visuals & Sensory Appeal
Close-up shots of loaded slices, cheese pulls, fresh toppings, and oven-fresh pies — content designed to stop the scroll and trigger an immediate craving. Consistently drives the highest engagement on Instagram and TikTok.

Posting Schedule

Channel
Weekly Posting
Monthly Total
👥 Facebook
3–4 posts/week
12–16 posts
📷 Instagram
3–4 posts + 2–3 Stories/week
12–16 posts
🎵 TikTok
2–3 reels/stories/week
12–16 posts
🔍 Google Business
3–4 posts/week
12–16 posts
Included Each Month
🎬2 original Reels created from scratch; additional Reels edited from client footage
📣2 paid ad sets per month (Facebook & Instagram)
📊Monthly analytics report with bi-weekly strategy meetings
💳Recommended ad spend: $300–$400/mo billed to client's card

Platform Tactics

📷 Instagram
👥 Facebook
🎵 TikTok
🔍 Google Business
📷 Instagram

Campaign Ideas

🎁
Foot Traffic
"First Slice's On Us" Drop
Offer a free slice to the first customers who show a Desi Boys Pizza social post in-store. Drives organic check-ins, tagging, and foot traffic from both the busy N Broadway street crowd and nearby campus visitors.
Engagement
Weekly Pizza Feature
A dedicated Reel, Story poll, and countdown sticker spotlighting a different pizza or special each week.
🤳
Reach
Influencer Tastings
Partner with Chicago-area food creators and campus-based micro-influencers for in-store tastings and branded hashtag campaigns.
🎓
University
Campus Special
A student-exclusive deal or combo promoted through TikTok and Instagram to capture the high-frequency university foot traffic just steps away.

SEO

When someone in Chicago searches "best pizza near me" or "pizza on Broadway Chicago," Desi Boys Pizza needs to appear at the top. Our SEO program targets 40–50 keywords with a structured month-by-month roadmap backed by consistent link building and conversion-focused improvements.

40–50
Keywords
3/mo
Guest Posts
Included
CRO
Bi-Weekly
Reporting
Month-by-Month Roadmap
Month 1
Foundation & Research
Month 2
On-Site Optimization
Month 3
Technical & Conversion
Month 4
Analytics & Intelligence
Month 5
Local Visibility & Review
Month 6
Full Audit & Consolidation

Website Maintenance

Your website is often the first impression a customer has of Desi Boys Pizza before they ever walk through the door. Our maintenance service ensures your site remains fast, secure, up to date, and ready to convert visitors into customers every single day.

🔄
Software & Plugin Updates
Regular updates to all software, plugins, and platform components.
Performance Monitoring
Regular speed checks to ensure fast load times on every device.
🟢
Uptime Monitoring
We'll know if your site goes down before you do — and act immediately.
🔒
Security & Malware Scanning
Routine security checks to keep your site and customers safe.
✏️
Content Updates
Menu changes, hours, and promotions kept current without hassle.
📋
Monthly Health Report
A clear monthly report on your website's performance and health.

Services & Pricing

Service
Monthly Investment
📱Social Media Content Creation & Ad Management
$700/mo
🔍Search Engine Optimization (SEO)
$400/mo
🌐Website Maintenance
$300/mo
Total Monthly
$1,400/mo

Terms & Conditions

1
Monthly fees are due on the 5th of each month.
2
Payments accepted via credit card, Zelle (773-856-0214), or check.
3
Late payments may result in a pause of services until the account is brought current.
4
Any changes to the agreed scope of work must be approved in writing and may affect pricing.
5
All paid advertising costs are billed directly to the client's credit card on file each month.
6
SEO results are cumulative and timeline-dependent; monthly activities and expectations are outlined in the roadmap above.
Proposal Acceptance
Fill in your details below to formally accept this proposal and kick off your partnership with Admark Digital Solutions.
By clicking Accept, you agree to the terms and conditions outlined above.