Digital Growth Proposal

Let's Build
Something
Brilliant
Together

Rajiv Sharma
American LED PRO
Syed Sheeraz
March 2026
Cover Letter

Dear Rajiv

Thank you for the opportunity to present this proposal. At Admark, we partner with brands that are serious about growth and American LED PRO is exactly the kind of company we love working with.

American LED PRO has established itself as a trusted name in professional-grade LED lighting, delivering energy-efficient, high-performance solutions to commercial, industrial, and residential markets across the country. The quality of your product speaks for itself. Our job is to make sure the right people find it, experience it, and choose it every time they search.

This proposal outlines a two-phase digital engagement: a fully built eCommerce platform to showcase and sell your catalog at scale, and a strategic SEO campaign to put American LED PRO in front of buyers who are actively searching for exactly what you offer.

Everything we propose is built around one objective: turning your digital presence into a reliable, revenue-generating channel that works as hard as your products do.

We look forward to working with you.

Syed Sheeraz Admark
Executive Summary

The Plan

American LED PRO delivers professional-grade LED lighting solutions built for performance, efficiency, and longevity. As the market for energy-efficient lighting continues to grow, the opportunity to capture buyers online has never been greater, but only for brands with the right digital foundation.

01

eCommerce Platform

A high-performance, conversion-optimized storefront built to manage 50 to 500+ products, serving contractors, businesses, and direct consumers with a seamless buying experience.

$5,000 One-Time
02

SEO Campaign

A structured, milestone-driven SEO program targeting 40 to 50 high-intent keywords, with consistent link building, guest posting, and conversion rate optimization throughout.

$800 / Month

At Admark, we don't build a website and hand it off. We build a digital growth engine where your eCommerce platform and SEO strategy are designed together from day one, each making the other more effective. More organic traffic means more sales. A better-converting site means every SEO dollar works harder.

Phase 01

eCommerce Platform

We build stores that sell. Every layout, every product page, and every checkout flow is designed to reduce friction and increase conversions, for both first-time visitors and returning buyers.

🛍️

Scalable Catalog

  • 50 to 500+ products ready at launch
  • Filter by wattage, fixture type, application
  • Variant support and product specs
  • Built to expand as catalog grows

Full eCommerce

  • Secure shopping cart and checkout
  • Customer accounts and order history
  • Contractor and wholesale pricing tiers
  • Automated order confirmation emails
🎨

Brand-First Design

  • Mobile-first, fully responsive
  • Fast-loading across all devices
  • Project gallery and case studies
  • Dealer and contractor locator
🔗

Integrations

  • Payment gateway (Stripe / PayPal)
  • Shipping rate calculator
  • Google Analytics 4
  • CRM and email marketing platform

Six-Month SEO Roadmap

SEO is a compounding investment. Each month builds on the last, with clear milestones and measurable outcomes at every stage. 40 to 50 targeted keywords. 3 guest posts per month. 30 to 40 links per month. CRO included throughout.

1

Foundation & Research

40 Hrs Link Building + 15 Hrs Setup

We begin with a thorough analysis of American LED PRO's competitive landscape: who's ranking, what keywords matter, and where the biggest opportunities lie. Competitor research, keyword selection, keyword mapping, and URL optimization are all completed this month. Link building begins immediately with bi-weekly reporting established.

🎯 Milestone: Foundation set. All keywords begin tracking.
2

On-Site Optimization

40 Hrs Link Building + 20 Hrs On-Site

Meta tags implemented across all key pages, existing content optimized, new landing pages created where needed, and schema markup applied so search engines fully understand American LED PRO's products and services. Link building continues.

🎯 Milestone: ~10% of targeted keywords begin ranking.
3

Technical & Conversion Optimization

40 Hrs Link Building + 20 Hrs On-Site + 10 Hrs CRO

Mobile optimization, site speed improvements, and architecture enhancements ensure technical excellence. CRO work runs in parallel, ensuring the traffic SEO is generating is converting into real customers. Link building continues.

🎯 Milestone: ~20% of targeted keywords ranking.
4

Analytics & Intelligence

40 Hrs Link Building + 10 Hrs Analytics + 10 Hrs CRO

Google Analytics goals configured, Search Console errors resolved, and Hotjar implemented for behavioral tracking. We now have a data-backed picture of exactly how buyers find and navigate the site — intelligence that sharpens every decision going forward. Link building continues.

🎯 Milestone: At least 30% of targeted keywords ranking.
5

Local Visibility & Performance Review

40 Hrs Link Building + 10 Hrs GBP + 10 Hrs Audit

First full campaign performance review and keyword refinement. Blog content optimized for internal linking, and Google Business Profile enhanced to strengthen American LED PRO's presence in local and regional search. Link building continues.

🎯 Milestone: 70% of targeted keywords ranking.
6

Full Audit & Consolidation

40 Hrs Link Building + 10 Hrs SEMrush Audit

A comprehensive SEMrush audit identifies and resolves any remaining technical issues, locking in ranking performance and setting American LED PRO up for continued growth well beyond the initial campaign.

🎯 Milestone: 100% of targeted keywords ranking.

Clear. Simple. Transparent.

Service Details Investment
eCommerce Platform Development Full build, 50 to 500 products, all integrations included $5,000
SEO Campaign Recurring monthly: 40 to 50 keywords, 3 guest posts/month, CRO included $800/mo

Additional products beyond the initial catalog scope can be added on an ongoing basis. Pricing for catalog expansion available upon request.

Terms & Conditions

What You Need to Know

📅

Monthly SEO fees are due on the 5th of each month.

💳

Payments accepted via credit card, Zelle (773-856-0214), or check.

⏸️

Late payments may result in a pause of services until the account is brought current.

✍️

Any changes to agreed scope must be approved in writing and may affect pricing.

💰

All paid advertising costs are billed directly to the client's credit card on file each month.

📈

SEO results are cumulative and timeline-dependent. Monthly milestones are outlined in the roadmap above.

Ready to Get Started?

By signing below, Rajiv Sharma and American LED PRO agree to engage Admark for the services outlined in this proposal under the terms and conditions stated above.

Authorized by Admark

Syed Sheeraz
Admark